Nestlé is giving itself another jolt of caffeine -- this one decidedly more hipster than its other coffee brands. The food and beverage behemoth announced Thursday that it has acquired a majority stake in Blue Bottle Coffee, a high-end specialty coffee roaster and seller based out of California.
Bottles Up: Nestle Bets Big On Hipster Roasted Java, Taking Majority Stake In Blue Bottle
Forbes - 14 Sep 2017 23:13
Nestlé is giving itself another jolt of caffeine -- this one decidedly more hipster than its other coffee brands. The food and beverage behemoth announced Thursday that it has acquired a majority stake in Blue Bottle Coffee, a high-end specialty coffee roaster and seller based out of California.
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